added some pics :)

imo, almost all of them started out rad and ended up bad

especially the first apple logo

man, some of these looked ridiculously cheesy. namely, Nokia and the early Apple logo.

hahahahahah

As interesting as the art is, shirt, the first Apple logo does not make a good logo. Simplistic is better and clear for your trademark. A logo needs to be able to be reduced in size and not lose readability.

someone's reading digg today :-p

This blog made me realize that I hate the lower case "g" in Google's logo.

fun!

awesome. Please add AT&T.

lol @ Google's drop shadow.

I srsly despise the google logo. especially for a company so prominent in our lives, it's such a shame.

manos, you should add the wacom logo - the current one is hella ugly.



interesting development with the canon indentity!

ah funny i remember driving by microsoft's old headquarter in Bellevue when that first logo was on their buildings.





I remember the old phoenix logo (pre firefox) they had to change the name cause of another software project that already was using the name.. FF logo is better now than ever.

I like the new Wacom logo. The old one was so 90s.

just looked up new wacom logo... jesus that is terrible.

Oh shit, I like the logo type but I never saw those cones! gross!

It's a Wacom rave party!

added at&t will also add the fucked up wacom one. ;)

"Wacom, the Japanese company responsible for the addictive tablets — try to pry one from any designer and you will suffer the consequences — unveiled a new identity and brand positioning last week, aimed at making headway into the general consumer market while maintaining its attention on the professional, hardcore user. The new company motto, "Open Up. Sense More." — both technological and slightly kinky — is intended to lead the way in the new appreciation of this company, while their latest tablet design, Bamboo, hopes to cash in on the more general public willing to put their mouse, and carpal tunnel syndrome, behind them. The old logo — with its mid-80s corporate design sensibility — has been replaced with a monoweight, mid-00s techie sensibility. (Do note the legacy of using the same shape, though inverted, for the W and M). The identity has been designed by Wolff Olins, them of London 2012 fame and of bright-color propensity (evident throughout the new Wacom web site). While the revised wordmark is a considerable improvement, the introduction of The Color Thing, all bouncy and weird, is a detriment to an otherwise simple evolution. What the meaning of The Color Thing is, is beyond my comprehension and, once refrained to question its existence, why it's so unbelievably static — make it spin in 3D! make it morph! make it pulsate! anything except bounce like a color version of Pong — is even more baffling and demoralizing. Unless The Color Thing comes alive, really alive, signaling the technological savvy of Wacom, it is a gratuitous visual element with little potential for recognizable traction. Or maybe in its ugliness, like that of London 2012, it will find its audience. One thing is for sure, it will unlikely lose its current, devoted audience of designers and retouchers who can zip across the screen faster than the The Color Thing can bounce from one edge of the screen to the other."



funny read from Under Consideration

I know it's not a tech company and I know it's old news, but fuck me the London Olympics logo is still horrible. Now that it's been around for a while I thought it might grow on me, but if anything it looks worse. It's appearing as a sponsor logo all over the place, like on adverts for banks etc, and it's always giving a different colourway. The worst one I've seen was a super nasty yellow/black gradient fill.

When I first saw it I thought it was just a way to draw attention and that later they would release a different logo. I still think that is the case. We still have 4 years ahead of us.

There is a big feature in the current Creative Review about Wolf Olins, (havent read it yet) maybe they explain themselves.

wow, the transformation of the logos is trippy

1st one- Yeah freaking right! "All your phone are belong to us."

main screen turn on

hahahah i missed that amalia! lol



I miss the old EA logo.

A "designer" got paid a bhole load of cash for this shit?!

mezo it's a headless guy getting a blow job

cocaine is a helluva drug

I like how, at a distance, the London Olympics logo looks like it's trying to hypnotize us by yelling "ZOR" repeatedly.

hahaha Rick James.

should do the threadless logo's

the skinnycorp logo is rad

motorola is olllld!

so is nokia.

hahaha!!!



Manos did could have helped me alot.



check my blog on logos...lol

The same firm did both the London olympics logo and the new wacom logo. (www.wolffolins.com). I don't quite understand how they get business with tragic stuff like that.

yeah usually wolf olins does good stuff....but not recently...that wacom logo is disheartening.....



it doesnt even make sense....

logo perfection

bookmarking this page for sure, so very interesting



and yeah i think wacom took 10 steps back with their logo, not to mention the new bamboo tablet

dammit, i was only referring to the 1975 version

yeah the 1975 one is hot. It'd be awesome to see it with bright colors.

Good choice maddingo added and peru I'm late aren't I? hehehe



Who designed the threadless logo? and would be cool to see the different versions put in front of Jake.



I wonder how that logo will change in time. Would be interesting to see.

I think Jake did the Threadless logo himself

yeah apparently Jake did it in the back of a car with nothing more than a touch pad....



check the blog...as Craig described.



Manos, yeah i presented my project today..lol

British Telecommunications have gone through big changes too. Just added.

check out. underconsideration.com/brandnew



they always have rebranding discussions...quite good.

cool blog!